There is a new movement in the running industry. Brands like Path Projects and Janji have started an Indy wave for running gear. If you’re a runner you know that it isn’t just the shoe that makes an impact on your run. So unless you plan on being miserable during your workout, you'll need quality gear for the rest of your body that performs well.
A market long dominated by giants like Nike and Addidas, the running apparel industry used to offer very little in style and design. This is where companies like Path, Janji, Iffley Road, and many others have found their niche - Making apparel that not only functions well, but also looks good.
Path Projects was started by Scott Bailey in 2017. A former skate apparel CEO, he started his own line of running apparel when he couldn’t find a pair of shorts that fit his needs. Other companies like Janji, and Ciele all were started with the same idea in mind. The most successful of them, Tracksmith, even did a collaboration with Noah, a company founded by former Supreme designer Brendon Babenzien. Another brand bringing street wear to running gear is Satisfy with their latest campaign marketing the tag line “Run! Punk Run!
Similar to the craft beer's industry plight against commercial beer, these brands worked together to take on the titans of the running industry. Not attempting to equal the massive quantities, they instead focus on inspiring brand loyalty through high quality products that also have a story behind them. Building individual relationships with their buyers they offer more than just a product, but membership in an exclusive club, a community of people with the same mission. So if you’re tired of the same old running shorts and shirts, go check some of these brands out. Being different is a good thing.
Featured Image from Path Projects